Impact

The honest starting point

There is no such thing as perfectly sustainable fashion. Making new products uses resources, energy and transport. The lowest-impact garment is often the one already in your drawer.

That is why POND focuses on making swimwear that is designed to last beyond one season, produced in considered quantities and made with partners we can actually name. We want you to buy less often, choose better and care for your swimwear for as many years as possible.

Made in Europe, closer to home

POND is designed in Copenhagen and produced in Europe. Our core swimwear fabrics, liners, trims, packaging and cut-and-sew production are sourced from European partners, primarily in Italy, Portugal and Lithuania. The optional DryDock Pocket™ waterproof insert is a specialist component made in China.

Keeping core production closer to our main markets reduces unnecessary long-distance transport compared with overseas garment production, gives us better oversight of the supply chain and helps ensure that our partners operate under EU standards for worker protection, environmental regulation, fair working conditions and wages.

Current supply chain

Small batches over overproduction

We produce in small batches to reduce the risk of overproduction. That means buying closer to the amount of fabric, liner and trim we actually need, rather than filling warehouses with products nobody asked for. Sometimes it also means selling out. We prefer that to excess stock and unnecessary waste.

Materials chosen to last

We use premium recycled performance fabrics selected for durability, fit, stretch recovery and long-term use in and around water. For our swim briefs, we use long-staple recycled polyamide blends that create a smoother and stronger yarn structure. Longer fibres help reduce fibre breakage and microplastic shedding compared with lower-quality synthetic fabrics made from shorter fibres.

Recycled fibres are not a perfect solution. They still require energy, processing and care. But using recycled yarns helps reduce demand for virgin resources, and designing garments for longer use is central to lowering the impact of every product we make.

1% for urban waters

Clean harbours and healthy marine environments are the foundation for safe urban swimming. POND is not formally affiliated with or certified by 1% for the Planet, but we align with the same contribution principle of donating 1% of annual turnover, not just profit, to initiatives that improve harbour and marine environments and support the urban swimming movement.

POND is a Founding Signatory of the Swimmable Cities Charter and part of the international community working to make urban waterways cleaner, safer and more accessible.

What you can do

• Think twice before buying: do you really need another pair of swimmers in the same cut, colour or for the same use? Choose the piece that genuinely adds something new to your swim routine — a different fit, more coverage, a smarter feature, or simply one more good reason to get in the water.
• Check the size guide and ask us if in doubt to help avoid unnecessary returns.
• Don't throw out the POND doypack. Reuse it to carry wet swimwear after a dip, keep damp items separate in your tote, or store your swim essentials between swims. Pro tip: the doypack is foodsafe, so it can also be used for general storage.
• Rinse your swimwear in cold freshwater after each use and machine wash as little as possible.
• Use a microfibre-catching washing bag if machine washing.
• Repair, reuse and care for the clothing you already own.
• Recycle packaging and garments properly at end of life. Our doypack should be recycled with general household plastics.
• Talk to friends about buying less, choosing better and caring for what you own.