FOR LIFE BY URBAN WATERS

Designed in Copenhagen. Harbour bath capital of the world.

POND creates premium swimwear and essentials inspired by our Scandinavian roots, where cold water, sauna rituals, and time outdoors are part of everyday life.

We are driven by the emerging urban swimming culture forming in progressive cities around the globe. We believe better living starts with small daily rituals. Harbour dips before work, pool sessions after hours, sauna visits with friends and the freedom to move seamlessly between city and water.

All our items are crafted from premium, recycled materials. We are passionate about responsible production practices and carefully manage our production in small batches to prevent overproduction and to lower our overall impact.

In alignment with our aim of supporting the world of urban swimming, we're part of the international community Swimmable Cities, and a Founding Signatory of the Swimmable Cities Charter. Each year we donate 1% of our annual turnover towards the urban swimming movement.

POND is owned and operated by six main partners and 41 crowd investors.