Don’t invest unless you’re prepared to lose all the money you invest.
This is a high-risk investment and you are unlikely to be protected if something goes wrong.
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Become A Co-Owner Of POND
POND was born in Copenhagen in 2021. Four friends in love with the city’s waterfronts realised that while urban swimming was becoming a global phenomenon, the wardrobe for this new way of life didn’t exist.
POND emerged as an answer to that gap, an idea conceived between cold waters, hot saunas and sunny piers.
And now you can join chapter 02 of our journey as co-owner!
"I know firsthand how powerful community-backed growth can be. What excites me about POND is that they’ve already built a loyal, global following around urban dipping. Now crowdfunding gives everyone a chance to be part of shaping that movement."
- Kasper Brandi Petersen, CEO & co-founder of Labfresh
CHAPTER 02: FROM FOUNDATION TO GROWTH
Introducing Styles Enhancing Life By Urban Waters
POND began on Copenhagen’s waterfronts, and we’re expanding that experience beyond the swim itself.
Chapter 02 introduces complementary pieces that elevate POND into a full lifestyle expression: premium, design-led essentials built for moving between water, city, sauna and sun. Always functional. Always flattering. Always made to feel like your best kit, both in and out of the water.
Welcoming More Bodies To The Pond
Urban dipping is for everyone, and POND should be too. We’re expanding our range to better serve female and other body types, with new fits that celebrate different silhouettes, without compromising the performance, comfort, and premium feel our community already knows.
The goal is simple: more confidence, more freedom, and more people feeling at home in the POND.
Activating A Global Community
POND grows through people, not just ads. Our community is our engine: urban dippers, winter swimmers, free swimmers, sauna-goers, and watersports enthusiasts who discover POND through friends, shared dips, and real-world recommendations. Chapter 02 is about turning that word-of-mouth momentum into a global growth strategy.
As a co-owner, you help us scale the movement around life by urban waters: not only by building the brand, but by helping more people find their way into it.
Building A Healthy Business
POND is built for the long run. Our ambition is to grow into a healthy, profitable brand reaching around € 1.5M in annual revenue by 2030, scaling with care rather than chasing growth at any cost.
As a co-owner, you’re backing a long-term vision: a resilient business, a strong team, and a brand designed to endure.
CHOOSE INVESTMENT PACKAGE & PERKS
MEET THE CORE TEAM
Mikkel Bechshøft (Chief Steward & Co-founder)
Urban dipper, entrepreneur and tech-head with years in senior roles at brand agencies, Mikkel oversees product development, sourcing, production and the business side of POND. He’s also an Australian-certified lifeguard and scuba diver, so yes, he knows how his swimwear should fit.
Owns 38,6% of POND
Natacha Vesterberg Nielsen (Lead Designer)
With a background in responsible fashion technology, Natacha has worked on selected collections at Fine Chaos and at Haderlump Atelier in Berlin before joining POND as lead designer for the SS26 and SS27 collections. She brings eco-conscious expertise and an energy that keeps the studio on its toes.
Associated contractor.
WHY INVEST?
Chapter 01 was about learning, refining, and establishing POND. We focused narrowly on men’s swim briefs to perfect our fit, build our community, and develop the operational backbone behind the brand. Today, the team, supply chain, and marketing engine are in place — and ready to scale.
Chapter 02 is about expanding what POND can be. We’re strengthening our creative direction, rooted in Copenhagen’s progressive urban spirit, while broadening the product universe: introducing our first women’s category and evolving beyond swimwear into a more complete lifestyle wardrobe for life by urban waters.
Eco-friendliness remains central to our path forward. We’re working toward eliminating fossil-based fibres, operating CO₂-neutral, and developing circular solutions that allow our products to be reused and reborn.
Alongside product expansion, we’ll grow selectively into curated retail environments and continue building a global community around urban swimming and waterfront culture.
Together, these steps support our financial ambition to reach around EUR 1.5M in annual revenue by 2030, with healthy profitability (EBITDA 10%) that enables a strong team and responsible, scalable growth.
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We are a proud member of the Swimmable Cities Alliance supporting access to urban waterfronts all over the globe.
Pond Cph ApS is registered in Denmark, VAT DK42120715.
1.
All partners and employees are entitled to weekly “POND time” to engage with the water, nature, or the community that inspires our brand.
2.
We commit to donating at least 1% of annual revenue to initiatives supporting nature protection and environmental conservation.
3.
We do not operate with individual performance bonuses, as we believe in collective ownership, shared responsibility, and long-term value creation.
4.
We recognise that fully sustainable apparel production is close to impossible today. However, we commit to continuously minimising our environmental impact and improving our materials, processes, and operations.
5.
We will only manufacture in countries and at facilities that uphold fair working conditions and responsible wage levels.
6.
We strive to operate with a high level of transparency across sourcing, production, pricing, and business practices.
7.
In the event that POND is acquired, these principles should be upheld and carried forward as far as reasonably possible.
FAQ
- Create a free account on crowd equity platform crowdcube.eu, and get ready for campaign launch
- Full financial insights, and final company valuation is available on the raise page
- Make your investment, and remember to spread the word!
Crowd equity is a way for companies to raise capital by offering small ownership stakes to many investors through an online platform. Unlike traditional crowdfunding, where backers receive products or rewards, crowd equity investors become shareholders who can benefit financially if the company grows in value.
We welcome everyone as co-owners. However, due to tax laws, citizens from the following countries are unfortunately excluded from investing:
Algeria, Angola, Belarus, Bolivia, British Virgin Islands, Bulgaria, Burkina Faso, Cameroon, Canada, China, Côte d’Ivoire, Democratic Republic of the Congo, DPRK, Haiti, Iran, Japan, Kenya, Laos (LAO PDR), Lebanon, Monaco, Mozambique, Myanmar, Namibia, Nepal, Nigeria, Pakistan, Russia, South Africa, South Sudan, Syria, US, US islands, Venezuela, Vietnam, Yemen.
Targeting €1.5M revenue and +10% EBITDA by 2030. This growth creates strong return potential for our earliest investors (you!), while paving the way for new partners to join our mission: scaling POND into a global brand defining life by urban waters.
The pre-money valuation of the company is set to 5 million DKK (approx. €670.000).
All shares offered are ordinary shares, carrying voting rights through Crowdcube’s nominee structure. This allows you to be part of the journey alongside us, while keeping the setup simple and efficient.
After carefull consideration we have chosen Crowdcube to host the campaign and eventual equity administration.
Crowdcube is a leading European equity crowdfunding platform, that enables companies to raise capital by offering ownership stakes to a broad audience of investors.
Crowdcube is authorised and regulated by the CNMV in Europe and the FCA in the UK.
Reach out to us at invest@pondcph.dk, and we will be happy to answer any questions you might have.