Lookbook 2023

Pond is driven by the emerging urban dipping culture, and the vibrant world of urban swimming happening in progressive cities around the globe.

We believe that swimming in the ocean should not be limited to palm-fringed beaches or confined to the summer months. Nor do we believe in norms and traditions when it comes to swimwear fashion. 

Pond is born out of a new generation of urbanites who embrace the joy and freedom of swimming in the city, year round, and seek swimwear that reflects this lifestyle. We kicked off by re-defining speedo-style swimwear for men, and this season we’re introducing a women’s swimsuit doubling as a versatile everyday top.

Our design approach combines Scandinavian simplicity with urban aesthetics, tailored for modern, confident city dwellers who seek functional and durable pieces for their active wardrobe.